The Ford Bronco is more than just an SUV; it’s an icon reborn, a legend reimagined for the modern adventurer. First introduced in 1966, the original Bronco quickly became synonymous with ruggedness, capability, and the freedom of the open road (or trail). Its boxy silhouette and go-anywhere attitude captured the hearts of off-road enthusiasts and cemented its place in automotive history.
However, the Bronco’s story took an unexpected turn in 1996 when Ford discontinued production. For over two decades, fans eagerly awaited its return, and in 2021, their patience was rewarded. The all-new Ford Bronco SUV burst back onto the scene, bringing with it a blend of heritage-inspired design and cutting-edge technology.
Why is the Ford Bronco such a significant player in today’s SUV market? It’s not just about nostalgia. The Bronco fills a niche that few other vehicles can match. It caters to a growing demand for authentic off-road experiences, offering a combination of rugged capability, modern comforts, and customizable style. Whether you’re tackling challenging trails or simply cruising through the city, the Bronco promises an adventure unlike any other.
This comprehensive Ford Bronco review will delve into the vehicle’s rich heritage, explore its design and features, dissect its off-road prowess, and ultimately demonstrate why it stands as the ultimate off-road adventure machine. From its legendary past to its high-tech present, the Ford Bronco is a testament to the enduring spirit of exploration and the thrill of venturing off the beaten path.
Ford Bronco: A Legacy of Off-Road Dominance
The Ford Bronco’s story is one of adventure, innovation, and a relentless pursuit of off-road excellence. Its roots run deep, tracing back to a time when SUVs were designed for rugged utility rather than suburban comfort.

The Ford Bronco: The Early Years and Iconic Status
In 1966, Ford introduced the first-generation Bronco, a compact SUV designed to compete with the Jeep CJ-5 and International Harvester Scout. It was an instant hit, thanks to its simple yet robust design, capable off-road performance, and distinctive style. The early Bronco was available in three body styles (Wagon, Roadster, and Sport Utility) and offered a range of engine options, from a 170 cubic inch inline-six to a 289 cubic inch V8.
Over the next two decades, the Bronco evolved through several generations, each building on the previous model’s success. The second-generation Bronco (1978-1979) grew in size and introduced a more powerful 351 cubic inch V8 engine. The third-generation (1980-1986) saw further refinements in styling and technology, while the fourth-generation (1987-1991) and fifth-generation (1992-1996) continued to solidify the Bronco’s reputation as a capable and versatile off-roader.
Throughout its early years, the Ford Bronco achieved iconic status thanks to its appearances in popular culture (including movies like “Thelma and Louise”) and its success in off-road racing. The Bronco’s victories in events like the Baja 1000 solidified its reputation as a true off-road contender.
The Bronco’s Disappearance and the Anticipation for Its Return
In 1996, Ford made the surprising decision to discontinue the Bronco, replacing it with the larger and more family-oriented Expedition. The Bronco’s absence left a void in the hearts of off-road enthusiasts, and rumors of its return swirled for years.
As the SUV market shifted towards crossovers and car-based SUVs, the demand for rugged, body-on-frame off-roaders remained strong. The Jeep Wrangler continued to dominate this segment, but the yearning for a Bronco revival grew stronger with each passing year.
The 2021 Bronco: A Modern Reimagining of an Off-Road Legend
After 25 years of anticipation, Ford finally unveiled the all-new Ford Bronco in 2020. The sixth-generation Bronco pays homage to its heritage with retro-inspired styling cues while incorporating modern technology and engineering advancements.
The 2021 Bronco is available in two-door and four-door body styles, both featuring removable doors and roofs for an open-air experience. It offers a range of powerful EcoBoost engines, a sophisticated four-wheel-drive system with G.O.A.T. Modes (Goes Over Any Type of Terrain), and a host of off-road-focused features like Trail Control and Trail Turn Assist.
The new Bronco’s interior is both comfortable and functional, with a modern infotainment system, available marine-grade vinyl upholstery for easy cleaning, and a rugged design that can withstand the rigors of off-road adventures.
With its combination of heritage, capability, and modern appeal, the 2021 Ford Bronco has quickly become a sensation, exceeding sales expectations and rekindling the passion for off-road exploration. It’s a worthy successor to the iconic Bronco nameplate and a formidable competitor in the off-road SUV market.
Ford Bronco SUV: Features and Design
The 2023 Ford Bronco is a masterclass in blending heritage-inspired design with modern functionality. Every inch of this SUV exudes a rugged, adventurous spirit, while still offering the comforts and technology expected of a contemporary vehicle.

Ford Bronco SUV: Exterior Styling and Design Elements
The Bronco’s exterior is a delightful throwback to its roots, with a boxy silhouette, round headlights, and a bold grille that screams “off-road ready.” But it’s not just about nostalgia; the Bronco’s design is also highly functional.
- Heritage Cues: The Bronco’s design team incorporated numerous nods to the original models, such as the “Bronco” script on the front grille, the circular fender flares, and the available two-tone paint schemes.
- Removable Doors and Roof: A standout feature is the Bronco’s ability to shed its doors and roof panels, transforming it into an open-air adventure machine. This modular design allows for unparalleled freedom and connection with the environment.
- Sasquatch Package: For those seeking the ultimate off-road look and capability, the Sasquatch Package adds 35-inch mud-terrain tires, high-clearance suspension, and wider fender flares.
Interior: Comfort, Technology, and Off-Road-Focused Features
Inside the Bronco, you’ll find a cabin that’s both comfortable and practical, with an emphasis on durability and ease of use.
- Comfortable Seating: The Bronco offers supportive seating for up to five passengers, with available marine-grade vinyl upholstery that resists stains and moisture.
- Advanced Technology: The Bronco’s SYNC 4 infotainment system provides seamless access to navigation, music, and vehicle settings through a responsive touchscreen. Additional tech features include a wireless charging pad, Apple CarPlay/Android Auto compatibility, and a B&O sound system.
- Off-Road Focused Features: The Bronco is loaded with features to enhance your off-road experience, such as:
- G.O.A.T. Modes: This terrain management system optimizes the vehicle’s performance for various conditions like sand, mud, rock crawling, and snow.
- Trail Turn Assist: This feature tightens the turning radius in tight off-road situations by braking the inside rear wheel.
- Trail One-Pedal Drive: Simplifies rock crawling by allowing the driver to control acceleration and braking with just the gas pedal.
- Trail Cameras: Available front and rear cameras provide additional visibility on the trail and can even help spot obstacles under the vehicle.
Trim Levels and Customization Options
The Ford Bronco comes in several trim levels, each tailored to different needs and preferences:
- Base: The entry-level Bronco is surprisingly well-equipped, with standard features like LED headlights, a 12-inch touchscreen, and the G.O.A.T. Modes system.
- Big Bend: Adds features like heated front seats, remote start, and a more advanced terrain management system.
- Black Diamond: Built for serious off-roading, with steel bumpers, rock rails, and skid plates.
- Outer Banks: Focuses on style and comfort, with leather-trimmed seats, a heated steering wheel, and a 10-speaker sound system.
- Badlands: Combines off-road capability with luxury, offering features like the Sasquatch Package, leather-trimmed seats with heated front seats, and Bilstein position-sensitive dampers.
- Wildtrak: The top-of-the-line Bronco comes standard with the Sasquatch Package, a more powerful 2.7L EcoBoost engine, and unique exterior accents.
Additionally, Ford offers a wide array of accessories and customization options, allowing you to tailor your Bronco to your exact needs and personality. From roof racks and cargo organizers to off-road lights and winches, the possibilities are nearly endless.
Ford Bronco Off-Road Performance and Capabilities

The Ford Bronco isn’t just about looks; it’s engineered from the ground up to conquer challenging terrain. Let’s delve into the components and technologies that make the Bronco a true off-road beast.
Ford Bronco Off-Road: Chassis, Suspension, and Drivetrain
- High-Strength Steel Chassis: The Bronco’s fully boxed, high-strength steel chassis provides a solid foundation for off-road adventures, ensuring durability and rigidity.
- Independent Front Suspension (IFS) and Solid Rear Axle: This combination offers a balanced approach to off-road capability. The IFS provides better on-road handling and comfort, while the solid rear axle excels in articulation and durability on rough terrain.
- HOSS System (High-Performance Off-Road Stability Suspension): Available on higher trim levels, the HOSS system includes Bilstein position-sensitive dampers and other enhancements for superior off-road control.
- Advanced 4×4 System: The Bronco’s available advanced 4×4 system features a two-speed electromechanical transfer case with automatic and manual modes, allowing for seamless shifting between 2H, 4H, and 4L.
- G.O.A.T. Modes: This terrain management system optimizes various vehicle settings for different terrains like sand, slippery conditions, mud/ruts, and rock crawl.
- Trail Control and Trail Turn Assist: Trail Control acts like off-road cruise control, maintaining a set speed while you focus on steering. Trail Turn Assist helps tighten the turning radius in tight spots by applying the brakes to the inside rear wheel.
Engine Options and Performance
- 2.3L EcoBoost I-4: This standard engine delivers 300 horsepower and 325 lb-ft of torque, providing ample power for most off-road situations.
- 2.7L EcoBoost V6: Available on higher trim levels, this engine produces 330 horsepower and 415 lb-ft of torque, offering even more grunt for challenging climbs and towing.
Both engines are paired with either a 7-speed manual transmission (with a crawler gear for low-speed off-roading) or a 10-speed automatic.
Off-Road Testing and Real-World Capabilities
The Bronco has proven its mettle in a variety of off-road environments. Extensive testing in deserts, mountains, and muddy trails has demonstrated its capability to tackle:
- Rock Crawling: The Bronco’s high ground clearance, excellent approach and departure angles, and advanced off-road technology make it a formidable rock crawler.
- Desert Running: The powerful engines, long-travel suspension, and available 35-inch tires allow the Bronco to soak up bumps and maintain speed in the desert.
- Mudding: The Bronco’s various G.O.A.T. Modes and electronic locking differentials help it maintain traction and momentum in slippery conditions.
Ford Bronco vs. Jeep Wrangler: A Detailed Comparison
The Jeep Wrangler has long been the undisputed king of off-road SUVs, but the Ford Bronco is a worthy challenger. Here’s a look at how the two stack up:
| Feature | Ford Bronco | Jeep Wrangler |
| Off-Road Technology | G.O.A.T. Modes, Trail Control, Trail Turn Assist, Trail One-Pedal Drive | Selec-Terrain System, Off-Road Plus |
| Suspension | Independent Front Suspension (IFS), Solid Rear Axle, Available HOSS System | Solid Front and Rear Axles |
| Engine Options | 2.3L EcoBoost I-4 (300 hp), 2.7L EcoBoost V6 (330 hp) | 2.0L Turbo I-4 (270 hp), 3.6L V6 (285 hp), 6.4L V8 (470 hp), 4xe Plug-in Hybrid (375 hp) |
| On-Road Comfort | Generally smoother and more refined due to IFS | More rugged and bouncy due to solid axles |
| Interior Technology | SYNC 4 infotainment system, available 12-inch touchscreen, B&O sound system | Uconnect infotainment system, available 8.4-inch touchscreen |
| Customization Options | Wide range of factory accessories and aftermarket support | Extensive aftermarket support |
Ultimately, the choice between the Bronco and Wrangler comes down to personal preference and intended use. The Bronco offers a more modern and refined experience with advanced off-road technology, while the Wrangler sticks to its roots with a simpler, more rugged approach.
Ford Bronco Review: A Comprehensive Look
While the Ford Bronco excels in the dirt, it’s essential to assess its everyday usability and overall value. This comprehensive review will look beyond its off-road prowess and examine its on-road manners, safety features, practicality, and price.
Ford Bronco Review: On-Road Driving Experience
Surprisingly, for a vehicle so capable off-road, the Bronco delivers a respectable on-road experience.
- Comfort: The Bronco’s independent front suspension (IFS) provides a smoother ride than its solid-axle competitors like the Jeep Wrangler. While the ride can get a bit bouncy with the Sasquatch Package’s larger tires, overall, it’s comfortable for daily driving.
- Handling: The Bronco handles well for its size, with responsive steering and decent body control. However, it’s not as agile as a smaller crossover, and its tall stance means there’s some body roll in corners.
- Fuel Efficiency: Fuel economy isn’t the Bronco’s strong suit, but it’s not unreasonable for an off-road-focused SUV. The 2.3L EcoBoost engine gets an EPA-estimated 20 mpg city/22 mpg highway, while the 2.7L EcoBoost gets 18 mpg city/20 mpg highway.
Safety Features and Technology
Ford equips the Bronco with a suite of advanced safety features, including:
- Ford Co-Pilot360: This suite includes automatic emergency braking with pedestrian detection, blind-spot monitoring, lane-keeping assist, and rear cross-traffic alert.
- Adaptive Cruise Control: Available on higher trim levels, this system maintains a set distance from the vehicle ahead and can even bring the Bronco to a complete stop in traffic.
- 360-Degree Camera: This available feature provides a bird’s-eye view of the vehicle, making it easier to maneuver in tight spaces.
Cargo Space and Practicality
The Bronco’s cargo capacity varies depending on the body style and whether the roof and doors are removed.
- Two-Door: Offers 22.4 cubic feet of cargo space behind the rear seats and 52.3 cubic feet with the rear seats folded.
- Four-Door: Offers 35.6 cubic feet of cargo space behind the rear seats and 77.6 cubic feet with the rear seats folded.
The Bronco also features various clever storage solutions, like under-seat storage and a slide-out tailgate table.
Overall Value and Price Points
The Ford Bronco is competitively priced for its segment, with a starting MSRP of around $32,000 for the base two-door model. However, prices can quickly climb as you add options and move up the trim levels. A fully loaded Bronco Wildtrak can easily exceed $50,000.
The Bronco’s value proposition depends on your priorities. If you’re looking for a capable and stylish off-roader with modern features, the Bronco is an excellent choice. However, if fuel efficiency and maximum cargo space are top priorities, other SUVs might be a better fit.
Why Choose the Ford Bronco?
The Ford Bronco isn’t just another SUV; it’s a lifestyle choice, a statement of adventure, and a nod to a legendary heritage. But who is the Bronco truly ideal for, and what sets it apart in the crowded SUV market?
Who the Bronco is Ideal For
- Off-Road Enthusiasts: The Bronco’s rugged capabilities, advanced 4×4 systems, and off-road-focused features make it a top choice for those who crave adrenaline-pumping adventures on the trail.
- Adventure Seekers: Whether you’re exploring remote wilderness areas, camping under the stars, or simply seeking a weekend escape, the Bronco’s versatility and go-anywhere attitude make it the perfect companion.
- Outdoor Enthusiasts: With its removable doors and roof, ample cargo space, and available roof racks and accessories, the Bronco is ideal for carrying gear for hiking, biking, kayaking, or any other outdoor pursuit.
- Those Who Value Heritage: The Bronco’s iconic design and rich history resonate with those who appreciate classic American automotive style and the spirit of exploration.
- Urban Dwellers with a Wild Side: Even if your daily commute involves more pavement than dirt, the Bronco’s unique style, modern comforts, and open-air capability make it a fun and functional choice for city living.
- Families Seeking Adventure: The four-door Bronco offers plenty of space for passengers and gear, making it a great option for family adventures, from weekend camping trips to cross-country road trips.
Key Selling Points of the Ford Bronco
- Heritage: The Bronco’s lineage as a legendary off-roader gives it a unique character and appeal that few other SUVs can match.
- Capability: The Bronco’s advanced 4×4 systems, G.O.A.T. Modes, and off-road-focused features allow it to conquer challenging terrain with ease.
- Design: The Bronco’s rugged yet stylish design blends retro cues with modern elements, making it a head-turner both on and off the road.
- Technology: The Bronco offers a modern infotainment system, a suite of advanced safety features, and numerous off-road technologies to enhance both convenience and capability.
- Customizability: With a wide range of trim levels, accessories, and aftermarket options, you can personalize your Bronco to perfectly suit your needs and style.
- Community: The Bronco has a passionate and growing community of owners and enthusiasts, offering a wealth of knowledge, support, and camaraderie.
How the Bronco Fits into the Current SUV Landscape
The SUV market is overflowing with options, but the Bronco carves its own niche. It’s not trying to be everything to everyone; it’s unapologetically focused on adventure and off-road capability. This unique positioning has made it a hit with consumers who crave a vehicle that’s both fun and functional.
While some SUVs prioritize luxury or fuel efficiency, the Bronco prioritizes capability and the spirit of exploration. It’s a vehicle that encourages you to step outside your comfort zone, embrace the unknown, and create your own adventures.
In a world of cookie-cutter crossovers, the Ford Bronco stands out as a refreshing alternative. It’s a vehicle that celebrates individuality, freedom, and the thrill of venturing off the beaten path.
Conclusion
The Ford Bronco is more than just a capable off-roader; it’s a cultural icon, a symbol of adventure, and a testament to Ford’s commitment to innovation. In this comprehensive Ford Bronco review, we’ve explored its rich history, dissected its design and features, and delved into its impressive off-road capabilities.
From its heritage-inspired styling to its cutting-edge technology, the Bronco exudes a rugged charm that resonates with a wide range of drivers. Whether you’re an experienced off-roader or a weekend warrior, the Bronco’s versatility, performance, and customizability make it a compelling choice.
The Bronco’s strengths extend beyond the trail, with a surprisingly comfortable on-road driving experience, a spacious and functional interior, and a host of advanced safety features. While it may not be the most fuel-efficient or practical SUV on the market, its unique appeal and adventurous spirit more than compensate for any shortcomings.
After a thorough examination, it’s clear that the Ford Bronco lives up to its reputation as the ultimate off-road adventure machine. It’s a vehicle that encourages you to explore, to challenge yourself, and to embrace the spirit of adventure. Whether you’re tackling challenging trails or simply enjoying the open air, the Bronco delivers an experience unlike any other.
Do you own a Ford Bronco? We’d love to hear about your experiences and adventures. Share your stories and photos with us in the comments below!